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Google has a slew of artificial intelligence announcements it’s making this week at its Cloud Next conference, which kicks off in San Francisco today, and many are focused on the company’s democratization of machine learning tools.

Starting today, Google’s AutoML Vision tool will now be available in public beta after an alpha period that started back in January with the launch of its Cloud AutoML initiative, the company announced during its keynote.

Cloud AutoML is basically a way to allow non-experts those without machine learning expertise or even coding fluency to train their own self-learning models, all using tools that exist as part of Google’s cloud computing offering. The first of these tools was AutoML Vision, which lets you create a machine learning model for image and object recognition. Google makes these tools legible to those outside the software engineering and AI fields by using a simple graphical interface and universally understood UI touches like drag and drop.

Now that AutoML Vision is entering public beta, it’s available for any number of organizations, businesses, and researchers who may find this type of AI useful but who don’t have the resources or know-how to develop their own training models. In most cases, companies could simply utilize AI software through an applicable API, like the Cloud Vision API Google provides to third parties. But the company is designing its Cloud AutoML tools to serve companies primarily outside of the tech sector that may have specific needs that require training on custom data.

One example Google noted back when it first launched was Urban Outfitters building a model that would help it identify patterns and other similarities across products, so it could offer online customers more granular search and filtering options based on clothing characteristics you might typically think only a human would notice. The Cloud Vision API, which is focused on broad object and image recognition, doesn’t quite cut it, so Urban Outfitters can presumably develop a model of its own using Google’s tools.

News Source: THE VERGE